Local SEO – Why It Matters & How to Rank in Local Search

If you run a business that serves customers in specific geographic areas, you’ve come to the right place. In this practical local SEO guide, we’ll walk you through the entire process of optimizing your site & dive deep into how local search works by developing and executing a local search strategy that grows your business.

So, whether you run a business that can benefit from local SEO or are helping local business website owners, you’ll find everything you need in this guide.

Here’s what you’ll learn in this local SEO guide:

1 What is Local SEO? An Introduction

Local SEO is a subset of search engine optimization that refers to optimizing your business’s online presence to help your ideal customers, who are already looking for a business like yours, find you when they perform relevant local searches on Google and other search engines.

In short, local SEO is all about increasing the visibility of your website in search results for businesses that serve customers in person. This includes brick-and-mortar businesses with physical locations serving customers (i.e., coffee shops and restaurants) and service-area businesses operating throughout a particular geographic area (i.e., electricians or cleaning companies).

It involves everything from reviews, on-site optimization, content, and digital PR (such as earning press in local news). While local SEO is most commonly associated with brick-and-mortar businesses, it can also be used by online businesses that serve specific local areas to improve their visibility as well as drive leads from local searches. This article is tailored to those who run a business serving customers in-person – think cafes, restaurants, retail stores, gyms, plumbers, electricians, and more…

2 The Importance of Local SEO – Why Does It Matter?

We like data, and think it’s essential to every aspect of running a business, especially marketing & SEO. Fortunately, it’s extremely easy to convey the true importance of local SEO with the help of 2 simple statistics.:

• 46% of all Google searches are looking for local information
• 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.

To put that into perspective, this means that of every single Google search made every single day, 46% of them are specifically looking for information (and often businesses) relevant to a local area. 88% of searches for those local businesses (on mobile devices) lead to a call or visit within 24 hours.

The key with local SEO, as with SEO in general, is that you’re grabbing someone’s attention while they’re actually interested. As opposed to other forms of marketing, which are all really about putting stuff out there to see what sticks, with SEO, you already know the intent is there. And better yet, with local SEO, if you can fulfill that intent, 88% of the time they’ll become a lead within 24 hours…

When travelling to a new city, how often do you unlock your phone and perform a quick Google search to find a nearby restaurant or coffee shop?

Now, ask yourself this question: how many more customers do you think Brewshot or The Grind Shop gets compared to Cafe Layette or one of the many coffee shops that don’t even make the list?

This is the difference ranking well on Google can have – you can be the go-to solution, the go-to service in your area, or you can struggle to consistently earn customers (because you have to spend time acquiring customers in other ways).

Here’s a large-scale study by Advanced Web Ranking into search results and click-through rates shows that the first business on local searches gets 54.16% of all clicks, compared to just 6.88% for business #2.

This is a staggering statistic and really highlights just how important local SEO is for businesses looking to outperform their competition.

3 Keyword Research & Content Strategy

Failing to plan is setting yourself up for failure in SEO. Without doing the necessary research and developing a great strategy before investing the money (or time), you aren’t going to get the results you’re looking for.

So, let’s say you run a local Mexican restaurant – and it’s called Don Julio…

3.1 Bottom of the Funnel Keywords (“Service + Location”)

For most local businesses, figuring out what the primary (i.e., most important and relevant) keywords to target are generally relatively straightforward and self-explanatory. Using our example from earlier, assuming you run a Mexican restaurant in London, just try to picture what you would search to find your own business as a potential customer?

• “Mexican restaurants in London”
• “Best Mexican restaurants near me”

Noticing a trend? Most customers search for local businesses using some variation of “service + location” when looking for businesses doing what you do.

Note: Now, to swap up the examples and make things more interesting, our next imaginary business will be a dog grooming service also based in London.

To automate/speed up this process, you can use this Bulk Keyword Generator from Higher Visibility, which will help you target a list of local keywords. Applying this to our second example, we know that a great starting point for a dog grooming business in London would be the following search terms:

• Dog grooming in London
• Dog grooming near me
• Dog groomers + location
• Dog salon + location
• London dog groomers
• Dog boutique London

In addition, people will also be searching for “dog grooming” on its own, without a location. You might think it’s better to focus on queries involving locations, but Google has gotten pretty smart over the years. When somebody searches for a service, their location will be automatically factored into the results.

3.2 Google Autocomplete and Related Questions

Although we already have a decent base of keywords, it never hurts to keep looking for more. One way to do this is to utilize Google’s powerful autocomplete feature and the “also asked” questions that appear in SERPs (search engine results page).

Typing some of our keywords into Google gives us even more ideas:

• Dog grooming London prices
• Dog grooming supplies in London
• Mobile dog groomers London
• London mobile dog grooming
• Luxury dog grooming in London
• Do dog groomers need a license
• How much should dog grooming cost

As you can see, these methods yielded some beneficial results, especially as they highlight the terms “luxury” and “mobile” that could be incorporated into our strategy. We’ve now got a growing list of keywords. To take it a step further, last but not least, we’ll take a look at what our most significant competitors are ranking for.

3.3 See What Keywords Competitors Rank for (Ahrefs/SEMrush)

If you want to take your SEO game to the next level, you’ll want to invest in a tool like Ahrefs or Semrush. They allow us to gather key information on keywords, competitors, performance trends, etc.

From our previous searches, we identified the top competitors for dog grooming in London are:

• Love My Human
• London Dog Grooming Co.
• Purplebone Shop & Dog Grooming

With this information, we can head into Ahrefs Site Explorer and input each website. Once it’s loaded, click the “Organic search” tab at the top and scroll down to the bottom, or navigate to “Organic keywords” on the left to get a list of their most popular keywords…

As you can see in the screenshot below, a large number of search terms that we hadn’t considered before get revealed to us.

In this case, the ones that stand out are:

• Pet grooming (as opposed to just dog grooming)
• Grooming services
• Dog grooming parlors
• Pet spa London

If we search the other competitors, we don’t get much else from London Dog Grooming Co., and Love My Human ranks for a lot of keywords, many of which are related to dog toys, supplies, and supplements, all of which perhaps our make-believe business has no interest in selling?

This is where understanding your actual business strategy and plans comes into play. If you plan to sell supplies, supplements, and toys at some point, then targeting these now could put you in an excellent position for when you do start offering & selling those products as well…

Now that we’ve dived deeper into content strategy & keyword research. Hopefully, you’ve been following along with this article and carrying out the research for your own business. If not, go back through this section to build an initial list of keywords for your business.

4 Local SEO – On-Page SEO Setup

If you’re running your website on WordPress, many tools are available to help speed up the optimization process. Whether you’re looking to implement Local Business Schema Markup, set up pages for each of your business’s locations & more – you only need a single plugin.

And the plugin we’ll be using is, of course, Rank Math. Not just because we built it, but because it’s the best SEO plugin out there trusted by the industry’s (and world’s) best SEOs. What makes Rank Math so powerful for businesses is its ability to manage everything you need for local SEO from one intuitive dashboard.

If you aren’t already using Rank Math – learn more & get started here. Migrating over from your old SEO plugin couldn’t be easier and takes no more than a few minutes…

Most of the regular SEO conventions and best practices still apply to local SEO, including but not limited to:

• Keywords in H1s
• Keywords in title tags
• Keyword in permalink
• Short/easy to remember URLs

That being said, a few unique & specific things are important when trying to rank for local searches, such as using Schema Markup to your advantage and displaying location information for your business locations. Alternatively to Rank Math, you can always use a single-use plugin such as the Five Star Business Profile plugin to handle the structured data implementation for your WordPress website.

However, if you’re not currently using WordPress (and therefore can’t benefit from the Rank Math WordPress SEO plugin), you can still benefit from and take advantage of Schema Markup with the help of this Schema Markup Generator.

4.1 Optimize Your Homepage for Local Search

In general, the best way to optimize your homepage for local search is to focus on the primary location your business serves. That means a photographer based in London would optimize their homepage for search terms like “London portrait photographer” even if they serve other areas in the UK.

In the long run, this wouldn’t prevent them from ranking for other UK-centric search terms (i.e., ones outside of London). However, removing references to any location from your homepage is a bad idea because ranking for the more generic “portrait photographer” search term is far more complex.

With Rank Math, once you enter your business information in the setup process, the Schema Markup (which we’ll cover in more detail next) is automatically added to your homepage.

And, you’re also able to customize your business type:

However, we also recommend:

• Adding your name, address, and phone number visibly to your homepage (for potential customers, as well as citations, as we’ll get onto later)
• Showcasing testimonials/reviews/etc…

For bigger, international businesses serving locations worldwide, a homepage that guides users to the correct part of their website is the best solution. A good example is Europcar, as they don’t only serve specific locations and can safely use messaging like “Looking for a vehicle? You’re in the right place…” and then let people enter their area.

4.2 How to Create Multiple Locations (With Schema) Using Rank Math

As your business grows and you start to serve multiple locations/cities, you’ll want to set up local landing pages so you can rank in each of those locations.

Rank Math makes this incredibly easy.

Note: To use Rank Math’s Multiple Locations functionality, learn more here & ensure that the Local SEO module is active.

Let’s use Europcar as an example again, as it’s relevant even for businesses that aren’t operating on the same scale as them. They have excellent site architecture and are a prime example of how they have location-specific landing pages ranking very highly for keywords like:

• Car hire France
• Car hire Italy
• Car hire London

And so on…

You can easily do this on your WordPress website with the help of Rank Math’s Local SEO module.

When setting up these different local landing pages, as you grow, it can be tempting to change the title tags and some headings on pages and reuse the rest of the content for dozens of pages. This isn’t ideal, and it’s highly recommended that you put the effort into writing unique content for these pages. So, suppose your business serves both New York and California. In that case, you want to write different content for each page (even if the core service offering/information to portray is almost identical).

And the benefit of this is that you can then create landing pages (with unique content) for locations you serve, even when you’re not physically based there.

So a plumber based in Brighton may, for example, also want to serve surrounding areas and would be able to set up local landing pages for all the places he serves, rank, and generate leads that way. While you can’t set up a Google Business Profile listing for your operation in the surrounding areas since you aren’t based there, you can still rank for the local organic search results for the whole range of local keywords we covered earlier.

For example, Helpful Plumber is a plumbing service with pages optimized around Birmingham and Redditch (locations in the United Kingdom).

And while they don’t have physical locations in both places, they still rank in local SERPs for their target keywords.

4.3 How to Use Schema Markup for Local SEO

Next up is Schema Markup. There’s an entire category of markup dedicated to local businesses.

Fortunately, Rank Math’s Schema Markup module makes adding the necessary structured data to your site extremely easy. Automate the implementation based on the information you enter when setting up the Local SEO module under Rank Math SEO → Titles & Meta → Local SEO.

Note: The data you enter in this section must be identical to your official information. Every phone number, address format, opening hours, email address, and social link needs to match.

And thanks to Rank Math PRO using the Multiple Locations option, you can easily add local landing pages for your business into a separate custom post type, making handling dozens of locations effortless and manageable.

4.4 Embed a Google Map on Your About/Location Pages

You may have noticed by now that Google likes regularity. Data needs to be formatted in a particular way, headings should be appropriately structured, and the same goes for Google Maps. Using a specific string of numbers, known as an API key, the search engine can quickly connect your business to a Google profile and pull information automatically.

If you followed the process linked earlier to get your API key, that’s great; you can move on to the next step. However, if you haven’t got your credentials yet, open this link, click the blue button that says “Go to the Credentials page”, and follow the instructions.

Once you’ve obtained the Google Maps API key, head back to the Rank Math dashboard, navigate to the local SEO tab, and near the bottom, you’ll see a section to input the key:

After you’ve done this, we recommend embedding an interactive map on your about page, or in your footer, to make it easy for visitors, and Google, to find out where you’re based & how they can make their way to your location(s)…

This can alternatively also be done using a page builder like Elementor, Oxygen, or Divi, as well as other single-use plugins such as WP Google Maps or Maps Widget.

4.5 Local SEO Title Tag Optimization

The same title tag optimization principles apply to local business websites, but it is important to note that local search results are generally more sensitive to exact match keywords in title tags and descriptions. By setting a focus keyword in Rank Math, optimizing your meta title, description, and content is much easier with the help of the insights.

Title: Each page on your website has one title. It should be unique, captivating, and target the search intent of your ideal customer.

Headings: Headings follow a hierarchical structure that determines the importance of each section on your page. For example, there’s only one H1, a few H2s, and maybe some H3s underneath the second-level headings. H4s can also be used, but they’re less common.

Meta description: A short description of your page that will show up on Google search results. It should also make people want to click through to learn more.

Google uses each of these to get an idea of what your site is about, and while it may be tempting to add keywords to every single one, this is just about the worst thing you can do. Local SEO meta tag optimization is relevant to all of the pages of your website – which is why we highly recommend setting focus keywords with Rank Math for all of the pages that have search intent (specifically for the keywords/search terms you wish to rank for) so that you can always keep tabs on which content you need to focus on improving…

5 Google Business Profile, Bing Places & Apple Maps Listings

Now that you’ve mastered the basics of local SEO and optimized your website, it’s time for the most critical lesson: start ranking at the top of Google and appearing on the map pack as a recommended business.

Above is an example of what we’re referring to when we say map pack for the local search “pizza near me,” but there’s more to these listings, too:

First, we’ll cover everything you need to know about setting up the map pack. Once this has been set up, you’ll learn about getting reviews, tracking your rankings, and managing SEO when you have multiple or no business locations.

5.1 An Introduction to Google’s “Local Maps Pack”

We’ve already shown examples of Local Packs throughout this article, although we’ve avoided using the term until now. Put simply, the Google Maps Pack is a rich search result that shows the top businesses on a map, along with key information about each one.

As we mentioned earlier, appearing at the top of this section is critical for your business’s success, but optimizing your website and installing some plugins isn’t going to cement your position in the top spot. There are several factors that Google takes into account to determine which businesses get featured, such as:

• Google Business Profile
• NAP – Name, Address, and Phone Number
• Number and quality of reviews
• Social media presence
• How many people interact with your business on Google, e.g., book calls, make reservations, click on your services.
• On-page optimization
• Backlinks and local citations
• Quality content

So, if you’re brand new to local SEO, you must work hard. However, if you do everything right from the start and build upon a solid foundation, you can put yourself ahead of the competition before you know it.

5.2 How to Set Up and Optimize Your Local Pack

Setting up & optimizing your Google Business Profile is integral to your website’s performance in local search results.

Although you can still rank organically in local search, many local searchers will see a map pack at the top of SERPs when performing the highest-intent local searches. So, if you’re ready to claim and/or optimize your Google Business Profile, this is perfect for you:

1. Claim Your Google Business Profile Listing here.
2. Complete your profile, filling in all of the information carefully & accurately.

Add photos, opening hours, categories, email addresses, and links; you can even set up instant messaging via Google. Do not leave anything blank, as completed profiles are more likely to rank higher in search results.

The main thing that people often ignore because they can’t make a decision is their business’s category. It’s essential to dial in your business category so you can take advantage of all the features your category provides.

For example, restaurants can add links to make online reservations, hotels can list amenities, and service-based businesses can link directly to their packages.

You can get very specific with the category you choose, so instead of something like “restaurant”, you would list it as a “Mexican buffet restaurant”, using secondary categories to refine it even further.

1. Triple check everything, especially your name, logo, phone number, and address, as Google has stated these are the most important things.
2. Revisit your listing regularly to keep it up-to-date with new photos and videos, and add posts with any news or valuable information.
3. Take advantage of all the new attributes as they become available, such as the types of payments you accept, WiFi availability, and wheelchair accessibility.

Google is more likely to rank your listing the more complete it is and the more appealing you appear to potential customers. Because, at the end of the day, they want to guide people to the best businesses.

5.3 Setting Up Bing Places and Apple Maps

Undoubtedly, Google’s dominance in the world of SEO is undeniable. However, many businesses miss out on a large user base by neglecting Bing and Apple. Both platforms are used by millions of people every day, so you should really still do everything possible to bring in some extra customers.

The exact processes are similar to those used to set up Google Business Profile. Just follow these links to get started:

• Bing Places
• Apple Maps Connect

The same principles apply as with Google Business Profile.

Ensure your business information is consistent and error-free, add great photos, and fill in every possible detail. If you need extra help, here are some in-depth guides on setting up Bing and Apple.

5.4 Local SEO Without a Physical Address

A physical address isn’t a necessity to benefit from local SEO. This means that if you have a physical office where you serve customers, then by all means, use that address!

However, if you only have a virtual office, do not use this address unless this address is considered “staffed during business hours,” as this would be regarded as a violation of Google Business Profile’s guidelines.

This is because a single local service business may sell its services remotely to various geographical locations, which you can also communicate with Google Business Profile listings. Here’s how you can do that:

During the Google Business Profile setup process, when asked whether you have a location where customers can visit your business (such as a store or office), select no if you do not. Then, in the subsequent step, you will be able to enter all of the locations you’re able to serve customers at, as shown below:

Learn more about how to approach Local SEO for businesses without physical locations in this detailed guide from Moz…

6 Essential SEO Tools for Local Search

While you’ll always find software like Rank Math, Ahrefs, and Semrush at the top of all reputed lists of SEO software, there’s also a specific subset of SEO software that’s specialized and heavily focused on local SEO. Everything from tracking local listings and rankings in organic search, to review management and conversion tracking.

These are the tools the industry’s best trust & rely on:

Whitespark

Whitespark has three primary tools, all of which are designed to help you:

• Build citations
• Earn reviews
• Track your rankings in local search

Using a specialized tool like this is incredibly useful because traditional rank trackers that are suitable for businesses that aren’t focused on local search cannot accurately track rankings on Google and Bing in any city across the local pack, local finder, maps, and organic search, the way that Whitespark can.

Learn more about Whitespark.

Yext

Yext is relatively similar to Whitespark, with 6 core products under the hood:

• Answers
• Listings
• Knowledge Graph
• Pages
• Reviews
• Analytics

All of which are a part of their Search Experience Cloud trusted by well-known brands including Taco Bell 🌮, T-Mobile, Ben & Jerry’s, Tesco, Superdry & more…

Learn more about Yext.

ReviewTrackers

ReviewTrackers – as their name suggests – is a software solution focused on review management. They brand themselves as an award-winning review software company that helps you get more reviews, respond to customers, and discover insights about the customer experience.

Learn more about ReviewTrackers.

Moz Local

Moz is a widely known alternative to the most well-known software solutions in the SEO industry – Semrush and Ahrefs – but they have a specific product focused on helping local businesses maximize their online visibility, Moz Local.

Moz Local can handle everything from listing management and page profile optimization to review management and performance reporting.

Learn more about Moz Local.

Synup

Synup is relatively similar to Whitespark & Yext, also with 6 core products as a part of their solution:

• Presence
• Content
• Reputation
• Insights
• Voice Search Optimization
• Feed

All of which are designed to work for your business, whether you’re working at (or running) an SMB yourself, running an SEO agency, or an enterprise company.

Learn more about Synup.

BrightLocal

BrightLocal brands themselves as and is widely known as the all-in-one platform for local search success. Of course, we highly recommend that you make your own judgment by getting demos of each software solution in this list and then making a decision based on all of the other factors relevant to your business (which in most cases will also involve price).

That being said, BrightLocal is highly affordable and lists its pricing publicly on its website. At the same time, many other software solutions in the local search industry are priced on request.

Learn more about BrightLocal.

AdviceLocal (BrightLocal Alternative)

Last but certainly not least is AdviceLocal, a real-time listing management solution comparable to BrightLocal (with pricing also available only upon requesting a demo). Their 7 core product offerings include:

• Listing Management
• Voice Apps for SMBs
• Enhanced GMB Management (designed for agencies)
• Voice Search Readiness Test
• Vertical Directory Submissions

Learn more about Advice Local.

7 Earning Local Business Citations & Link Building

Help search engines understand how relevant your business is with NAP (Name, Address, and Phone Number) citations, which are considered a critical local SEO ranking factor that influences the companies that Google shows in search results for local intent searches.

• Earn relevant inbound links that are relevant to your local area
• Participate in your local community as a service provider

Depending on where your local business is based and the area that it serves, there is a whole range of places to get relevant local citations.

Search engines, local business directories, and apps offer a specific structure for building out listings. There’s a core set of quality platforms on which nearly any local business can be listed. In the US, these would include:

• Acxiom
• Apple Maps
• Bing
• CityGrid
• Facebook
• Factual
• Foursquare
• Infogroup/ExpressUpdate
• Localeze
• Superpages
• Yahoo!
• YP
• Yelp

However, this only begins to scratch the surface because these are the fundamental ones businesses should have from the beginning. Beyond that, it’s important to focus on industry-specific directories, which often also rank for many of the local searches performed surrounding your industry’s services (of which there is also a number focused on specific geographic areas).

Learn more about how & where you can start earning local citations from here.

8 Local Search Ranking Factors

While much of the SEO world spend too much time speculating about new search engine ranking factors instead of focusing on implementation & running a great business – understanding the local search ranking factors with the help of studies conducted by companies like Moz do help give a better understanding of areas that are worth allocating budget to because they have a positive business impact (and help sites rank). So, without further ado, let’s briefly take a look at the most important ranking factors for local search:

Your Google Business Profile

Although it was back in 2018 – Moz’s local search ranking factors study that the #1 ranking factor for local search is your Google Business Profile, & it’s widely accepted that if anything, this has become more so the case over the past years.

Name, Address, and Phone Number Consistency

Google uses all of the name, address, and phone number information that it can find about your business to verify that your website is, in fact, legitimate and worth ranking. Therefore, the more often they see NAP information and citations, the more confident their algorithm will be that your phone number and address information is accurate (i.e., you’re reachable and located where you claim to be located).

Online Reviews

Review signals also play a vital role. It is worth noting that this is true both from an SEO perspective and from a customer’s point of view. Even if someone does come across your website, what are the chances that they will trust your service enough to become a lead, let alone pay you over all of the other local service providers with 100s of happy customers.

Social Signals

While studies and data indicate that social media does help your site rank better, Google has said social media isn’t a ranking factor. However, while social sharing and being active as a business on social media may not officially or directly affect or influence the position of your website in search results – your brand’s social profiles may often be among the top results in search results, and maintaining an active presence is essential to grow a loyal customer base, which will be more likely to leave reviews and return (therefore it plays an important role).

Name, Address & Phone Number Citations

Local NAP citations mention either one or all of your business’s name, address, and phone number information. This occurs in business directories, social media, and other websites. These are helpful for potential customers to find your business and can influence search engine rankings (i.e., having the correct citations and consistent data across Google Maps, Apple Maps Connect, and Bing Places). As you grow, we highly recommend using one of the local SEO tools we covered earlier to manage your local business listings, such as WhiteSpark, actively.

9 Performing Actionable Local SEO Audits

Getting started with new sites or managing existing ones always involves time figuring out what’s been done so far, what the competitive landscape is like & more. In this section, we’ll cover some of the key areas to evaluate across technical SEO, citations, as well as content & business:

Technical SEO Checklist

1. The contact us page must have a name, address, and phone number consistent with your Google Business profile.
2. Use Local Business Schema Markup on your website that includes accurate location data (as covered earlier)
3. Your phone number should be accessible on your website and clickable on mobile devices.
4. Your name, address, and phone number (NAP) are consistent everywhere it is to be found on your website.
5. Link all of your location-specific landing pages from your website’s high-level navigation.
6. While a street address isn’t necessary for service-area businesses, if you wish to keep that information private, it is highly recommended to provide a phone number that is staffed during the stated business hours.

Citation Checklist

1. Earn citations for all of your local business’s physical office locations, ensuring that the name, address, phone number, and website URL are correct for all relevant citations.
2. It is important to note the variance in abbreviations as they vary from platform to platform (i.e., st. vs street or # vs. suite).
3. Only spend time building citations for real physical locations (not P.O. boxes or virtual offices, as this is not accepted).
4. For multiple locations, always use the location-specific landing page when building citations for that specific location (meaning all your citations for Colorado should point to your Colorado landing page on the website).
5. Although there are standard directories and platforms to list your business on, which are a decent place to start, also build citations specific to your geographical location (i.e., chamber of commerce, contractor’s association, or local news sources).
6. In the case of a service-area business (i.e., one where you do not have an in-person office address), you can still build citations but have to instead focus your efforts on platforms that do not support showing address information.

Content & Business Review Checklist

1. Perform an organic link & penalty analysis – has your website suffered from manual link penalties, and where has your site earned links?
2. Review, manage, and consistently respond to and engage with both positive and negative reviews on customer review platforms (i.e., Google Business, TrustPilot, Bark, and others where your business is listed).
3. Perform a competitive analysis to evaluate the landscape of other local businesses offering the same services in your area. Build an ongoing strategy surrounding content and social media, and deliver exceptional customer service by serving your customers.

If you want to learn more about auditing your business’s website’s current state, Moz’s local SEO checklist is a great place to start.

10 Local SEO – Frequently Asked Questions

11 Conclusion – Start Taking Advantage of Local SEO To Grow Your Business

And, that’s it! I know this is a pretty big guide, but if you follow this local SEO process and take the time to put your site in the position to rank, you’ll already be in a much better position than the majority of your competitors.

Now that you’re ready to start driving traffic to your local business’s website, we recommend setting up Google Analytics tracking so you can monitor and keep a pulse on your efforts’ performance impact. Otherwise, everything will be a shot in the dark, with no clue if local SEO initiatives are leading to actual results (and additional revenue for your business).

If you have absolutely any questions or want to join the conversation, Tweet @rankmathseo! 💬