Category: SEO Basics

Google’s AI Overviews are changing the way search results look and work. Instead of just listing links, Google shows quick AI-generated summaries at the top of some searches. These overviews give users instant answers, often pulling info from multiple websites.

So, why should you care? Because if your content gets featured in an AI Overview, it can bring in more visibility, clicks, and traffic — even if you’re not ranking #1 in traditional search results.

In this post, we’ll show you how to optimize your content to rank in AI Overviews. 

Getting a startup off the ground is no easy feat.

Between building your product, finding your audience, and managing limited resources, it’s easy to push SEO for startups to the bottom of your to-do list.

But here’s the truth: search engine optimization isn’t just for big companies with massive marketing budgets—it’s one of the most powerful and cost-effective ways for startups to attract targeted traffic, build brand authority, and generate consistent leads over time.

By investing in SEO early, you set the foundation for long-term growth without relying solely on paid ads.

In this post, we’ll walk you through everything you need to know about SEO for startups—from choosing the right keywords and optimizing your website to creating content that ranks and earns backlinks.

So, without any further ado, let’s get started.

Did you ever imagine what if you could structure your website in a way that improves its search engine rankings and makes it easier for the audience to find valuable information?

That’s exactly what topic clusters do.

A topic cluster is a content strategy where a central pillar page covers a broad topic while multiple related pages – known as cluster content – explore specific subtopics in depth, all interconnected through internal links.

This approach helps search engines understand the relationships between content pieces, boosting topical authority and improving visibility for a wide range of keywords.

In this post, we’ll discuss everything you need to know about topic clusters and help you create them. So, without any further ado, let’s get started.

Have you ever scrolled through search engine results and felt drawn to click on a link, not because of the title, but because of the short description below it?

That small snippet of text is called a meta description, and it plays a significant role in shaping the audience’s first impression of your content.

A good meta description can distinguish between someone visiting your website and choosing a competitor’s link.

But what exactly makes a meta description “good,” and how can you create one that grabs attention and aligns with your audience’s search intent?

In this post, we’ll discuss how to write meta descriptions that engage, inform, and drive clicks. From understanding the ideal length to including the right keywords, you’ll learn actionable strategies to create meta descriptions that stand out in the search results.

So, without any further ado, let’s get started.

Have you ever wondered if using subdomains can help or hurt your website’s SEO?

Subdomains can play a big role in organizing your website and reaching specific audiences, but they also come with unique challenges when ranking high on search engines.

Understanding how to perform SEO for subdomains is key to making them work for your SEO goals. Search engines often treat subdomains as separate websites, so they need just as much attention as your main domain.

In this post, we’ll break down everything you need about subdomains and SEO. We’ll discuss when to use them, how to optimize the content, and tricks to help improve SEO for subdomains.

So, let’s dive in and take the mystery out of subdomain SEO!